Whether you’re planning your next steps after high school, deciding what to study in college or university, or thinking about a career change, making the right choice can feel overwhelming.
Campus Connect’s new Labour Market Information (LMI) Tool is an AI-driven tool built with an intuitive user interface. It’s here to help you make smarter, more confident decisions about your education and career path. The tool uses vetted Canadian data to ensure the insights provided are relevant, accurate and reflective of the current national job market.
Simply type in a career or ask a question (i.e. What careers suit someone who loves building things? What legal specializations exist? What careers can history majors pursue?) and get meaningful, tailored insights instantly. This tool can interpret meaning, so it understands and delivers answers in seconds.
Here’s what you can explore:
Monthly Hiring Trends: Shows a clear visual of how many jobs have been posted over the past 12 months. It helps identify seasonal hiring patterns and gives you realistic expectations about when certain roles or industries are most active.
Regional Breakdown: Lets you compare job opportunities by province – either by total postings or by number of jobs per 100,000 residents. This means you can see which areas really have the most openings, without smaller provinces getting lost in the numbers. Whether you’re thinking about staying in your school’s province, heading back home, or moving somewhere new after graduation, these insights can help you make smart, location-based career decisions.
Who’s Hired?: Shows the top 10 employers for a given job over the past 12 months, including how many positions each company posted. This gives you real-world context, helps you get familiar with potential employers, and even sparks ideas for where you might want to apply next.
Skills in Demand: Shows the top 15–20 skills that come up most in Canadian job postings over the past year. This includes both technical and soft skills – like communication, problem-solving, or project management – so you can see what’s most valuable in your field. Each skill also comes with an AI-generated description that explains how it’s used in real jobs, making it easier to understand and helping you focus on building the skills that will give you a real advantage.
Most Common Job Titles: Shows the most common job titles across Canada – like Mechanical Designer, Manufacturing Engineer, or Product Development Engineer – as well as related roles you might not have considered. This is especially helpful if you have a general direction but aren’t familiar with the right terminology or want to explore more options. It makes the idea of “career” more tangible, helps you identify paths that match your interests, and gives you key search terms to use on job boards, LinkedIn, or in your own career research.
Language Requirements: Shows which languages are most often listed in Canadian job postings over the past year. You can see how frequently languages like English or French are required or preferred, with easy-to-understand percentages and counts. For example, you might find that a role requires English in all postings, French in a quarter, or both languages in some cases – giving you a clear picture of the language skills that could help you stand out.
Certifications in Demand: Pulls directly from real Canadian job postings, showing you the credentials employers are actually looking for. This way, you can focus on building the skills and certifications that will make your resume stand out and give you a head start in the career you’re aiming for.
Salary Breakdown: Gives you a snapshot of hourly and yearly pay for different roles across Canada, including minimum, median, and maximum salaries. You can explore this at the national level or see how salaries change by province, helping you understand not just the numbers but also how far your earnings might go depending on where you live. It’s a great way to weigh potential income against cost of living and make smarter decisions about your career path.
Trending Careers & Programs: Shows the most searched careers, fastest-growing jobs (with median salaries), and top fields of study across Canada. You can check trends nationally or by province, helping you spot opportunities that matter locally or across the country. It’s a great way to explore in-demand careers, discover new paths, and get ideas for programs that could set you up for success.
The LMI tool doesn’t just give you numbers, it gives you direction. By putting all this information in one place, it helps you answer big career questions: What’s the right role for me? Where should I apply? How can I stand out?
So, whether you’re choosing a program, hunting for a part-time job, or mapping out your long-term career, make the LMI tool your go-to guide. Your future self will thank you – believe me, I wish I had something like this to refer to when I was in high school/university.